Anel writes:

Your club website is your 24/7 online representative for your club and its members. It’s like a member of the club that never sleeps and is always there to proclaim to the world who you are.  Its job is to demonstrate your club’s value by making it worth a user’s time to visit your site.  Websites that are outdated, overly cluttered, hard-to-navigate, look like the color fairy threw up on them, and, are just plain ugly make a bad impression.   Duh!